OES EMAIL MARKETING WORK??
The answer is a resounding yes.
Email marketing does work – in fact, the return on investment on email marketing campaigns is higher than any other digital marketing medium. Like all things to do with marketing, there is no such thing as a one-size-fits-all approach, however. It could be that email marketing simply does not deliver a good enough ROI for your business to justify an investment.
So how do we work out if an email marketing strategy is right for your business?
Simple. We create an overall marketing strategy based on an understanding of your business plan and the marketplace you operate in, the activities of your competitors and the profile of your customers. We then look at your corporate brand proposition to enable us to design assets and create content in an appropriate style and tone. We will establish the features and benefits of the products and services you wish to focus on. We will create headline messages and supporting copy which meet the rational needs and emotional drivers of your target audiences. We will establish the pain points of your customers and prospects and write content that provides solutions to their problems.