MY APPROACH TO YOUR BUSINESS
The digital marketing landscape can be overwhelming and finding the right direction can be incredibly hard when navigating the seemingly endless channels to market.
The internet is a noisy place and beating your competitors certainly requires planning. My digital consultancy services provide your business with detailed marketplace analysis and insight into your customers journey as they search online for your product or service.
The digital marketing strategy informs and drives everything I do and includes technical, content, user experience (UX) and social media.
I continually check, review and adapt the strategy throughout the project to make sure it’s achieving your goals and can unlock opportunities that impact your bottom line.
I kick off the process by meeting with you to find out all about your company, goals and overall business plan. It’s important I know about your values and what makes you different as well as understanding the industry, competitors and target audiences.
After this, I carry out my own research into your industry sector, finding out as much as we can about your audiences: What are they searching for online? What’s their intent & needs?
Once I understand your business, industry, and target audiences, and the challenges and opportunities ahead, I am ready to start crafting the long-term, bespoke digital marketing strategy for business growth.
I identify any website issues that will limit the effectiveness of our campaigns and negatively impact ROI.
Whether related to technical, content or UX areas, I work with you and your web developers to ensure that these issues are addressed to maximise the long-term success of the project.
I deliver integrated digital marketing campaigns tailored specifically to your business goals. This involves using my expert knowledge and creativity across several online marketing services. With my joined up approach, I maximise visibility online for your business, and increase engagement and conversions which impacts the bottom line.
Measurement is hugely important when it comes to ensuring the effectiveness of our work in growing your business. Our service is enhanced by the insights I gain from the data I collect.
''My learning is never done
I constantly analyse the performance of each aspect of the campaign and share monthly reports around the metrics that matter to you.
I work with my clients in a transparent and collaborative way, sharing results, insights and feedback''