Areas of Expertise
Your digital marketing strategy will likely to comprise of various digital marketing channels. Because your business is unique, you won’t market yourself like anyone else and that’s why I don’t offer a ‘one-size-fits-all’ solution. Instead, I offer a wide range of digital marketing services, enabling you to select the ones that are right for you or to enlist the help of myself in crafting a solution which best suits your needs and goals.
I use a number of industry leading tools and techniques to analyse your users’ online behaviour and boost conversion efficiency, including user journey mapping, A/B and multivariate testing. A/B testing – where only one element of a page is changed at a time – is particularly useful as it removes all uncertainty over what converts best.
Throughout the process, I will get to know your target audience really well to learn about the different factors that influence their behaviours – I can even track eye movements to see which parts of the screen they’re drawn to. And I will check up on the competition too, in case there are any lessons to be learned from what other companies in your sector are doing.
I work closely with an amazing Graphic Designer: Hiya Studio to produce beautiful branding and branding messages that take you from concept to sales.
We adhere to the principle of elegant simplicity so that your message stands out, whatever the medium. Our creative work effectively influences behaviour, and inspires your audience to love and trust your brand.
We design to connect with real people in the real world — Through print, packaging and digital media (including video).
There are no egos or big agency politics here – just a small team of talented individuals. I am a dedicated marketing professional, working hard to be a part of your success story.
I understand that each client is unique and each campaign has its own sets of goals and challenges. I also know that my clients have expertise in their industry that is invaluable to me, and I make sure to build and promote a successful business relationship where my clients feel that their needs and goals are being met at all times.