If you’re looking for marketing consultancies, you’ve come to the right place. That’s why we follow a consistent process in the creation of marketing plans and marketing strategies. We have found that this is the best way to deliver successful work for all our clients. Everything we do is informed by the structured approach we take towards the strategic marketing planning process.
Planning lies at the very heart of everything we do. It’s a systematic process that allows us to create a highly effective marketing strategy for your business, one that will deliver the results you are looking for – as effectively and efficiently as possible.
Delivering a successful event is all about creating an engaging and memorable experience for your target market. It is about delivering key messages in bitesize chunks to achieve desired goals. Of course, a corporate party is quite different from a training event, a sales conference, or an exhibition stand at a tradeshow. Each will have quite different goals, and it’s important to recognise this so that we can create the most effective solutions and measure performance appropriately.
PUBLIC RELATIONS (PR)
We have found over the years that the best integrated marketing solutions almost invariably require a PR strategy within the overall marketing plan. And it is important to remember at this point that PR is a marketing medium – just as advertising, direct marketing and digital marketing are also marketing media. To be a little pedantic, ‘digital marketing’ is in fact a collective medium for specific media – digital advertising, social media, content marketing, email marketing and search engine optimisation (SEO).
INTEGRATED MARKETING CAMPAIGNS
That means we get to know everything about your target market, products and services, corporate branding, previous marketing activities and competitors. We’ll need clear guidance on your goals, budgets and timelines. We’ll analyse your brief, host workshops and hold brainstorming sessions until we work out the best possible solution.
Channel marketing is all about improving the performance of the sales distribution channel – be it internal or external – by means of communication, education, recognition and reward. We always add SMART objectives into the mix too, so that we can measure, analyse and improve strategy on an ongoing basis.
What Our Clients Say
Robbie Beckett, Co Founder
Brilliant and friendly service, highly recommend and will be my first choice for future marketing outsourcing and work of this nature - thank you